Wholesale Domestic set to go national after breakthrough award

Wholesale Domestic, the high-growth bathroom specialist, has won a major UK industry award transforming the company into a truly national business.

The family-owned company, which earlier this year opened a £3.5million new premises on the Park to support its burgeoning sales operation, fought off tough competition to win Best UK Independent Bathroom Retailer – the first Scottish company to win the coveted award.

Brian Toward, Wholesale Domestic’s Finance and IT director said: “This award, based on the votes of industry peers, reflects the quality of service we provide in all aspects of our offering, from sales, to warehousing and distribution with customer service and after-sales. We were already proud of our local reputation, but to achieve this recognition at the UK level shows that our ambitious growth plans are working well. Wholesale Domestic is becoming a truly national business.

“We’re proud to be the first Scottish winner and to fly the flag for our home market in the national arena. Our roots at Hillington Park are massively important to us, but we want our brand to be recognised nationally now that online has expanded our reach.”

Owned by brothers Derek and Walter Toward, the long-established family business which began trading in 1963, has seen turnover double to £9.5 million since 2012, largely on the runaway success of its online sales.

The £3.5m investment in new storage space and stock-picking technology on Hillington Road, has enabled the firm to grow at a projected 20% per year, a rate that puts it at the forefront of the specialist bathroom trade’s growing contingent of ecommerce pioneers.

Since the move to the new premises at the start of 2017, sales at Wholesale Domestic have consistently outstripped expectations, with each month since the move seeing double digit growth. The firm is also boosting its headcount, with several key hires in specialised positions.

Wholesale Domestic has also launched a new computer-generated imagery facility to enhance its sales offering, after a significant investment in software, hardware and skilled personnel.

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